Morden Driving School Ltd
Last Updated: May 2026
1. Introduction
Morden Driving School Ltd (“Morden Driving School”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, share and protect personal data when you:
- use our website;
- contact us;
- enquire about lessons or instructor training;
- book driving lessons or related services;
- communicate with us or our instructors;
- use our online systems;
- interact with our advertising, marketing or social media content.
We aim to process personal data responsibly, lawfully, fairly and transparently in accordance with:
- UK GDPR;
- Data Protection Act 2018;
- PECR regulations;
- applicable ICO guidance.
2. Who We Are
Morden Driving School Ltd is a UK driving school operating with both school-managed systems and self-employed driving instructors.
For certain activities, Morden Driving School Ltd acts as the primary data controller.
In some operational circumstances, self-employed instructors may independently process limited pupil information relating to their allocated pupils in order to deliver driving tuition and associated services.
This Privacy Policy explains how data may be processed within that operational structure.
3. Information We May Collect
We may collect, use, store or process the following categories of information:
Personal Information
- Full name
- Address
- Email address
- Telephone number
- Date of birth
- Emergency contact details
- Driving licence information
- Theory/practical test information
- Booking information
- Payment information
- Lesson history
- Lesson progress notes
- Communications records
- Website enquiry information
- Marketing preferences
Technical Information
- IP address
- Browser type
- Device information
- Website interaction data
- Cookie and analytics data
- Advertising interaction data
Operational & Safety Information
- Complaint records
- Incident reports
- Safeguarding-related concerns
- Fraud-prevention information
- Dashcam footage
- Audio recordings where applicable
- Vehicle-related incident information
Media & Marketing Information
Where permission has been provided, we may use:
- Pass photos
- Testimonials
- Reviews
- Video testimonials
- Social media content
- Promotional images/videos
4. How We Collect Information
We may collect information through:
- Website contact forms
- Phone calls
- Emails
- WhatsApp communications
- Social media messaging
- Online booking systems
- CRM systems
- Live chat systems
- AI-assisted communication systems
- Automated booking or enquiry systems
- Payment systems
- Instructor communications
- Cookies and tracking technologies
- Marketing and advertising systems
- Dashcam or audio systems where applicable
5. Lawful Bases For Processing
We process personal data under one or more lawful bases including:
Contractual Necessity
To:
- arrange lessons;
- manage bookings;
- provide driving tuition;
- process payments;
- communicate regarding services.
Legitimate Interests
Including:
- business administration;
- operational management;
- safeguarding;
- fraud prevention;
- complaint investigation;
- cybersecurity;
- instructor allocation;
- service improvement;
- reputation management;
- protecting legal rights.
Legal Obligations
Including compliance with:
- legal claims;
- law enforcement requests;
- regulatory obligations;
- insurance requirements.
Consent
Where required, including certain:
- marketing communications;
- cookies;
- testimonials;
- photographs;
- promotional media.
6. Self-Employed Instructor Structure
Morden Driving School Ltd works with self-employed driving instructors.
Allocated instructors may access limited pupil information reasonably necessary to:
- arrange lessons;
- communicate with pupils;
- deliver driving tuition;
- manage operational matters;
- maintain safety;
- maintain lesson records.
Instructors are expected to:
- handle information responsibly;
- maintain confidentiality;
- use secure communication methods where reasonably possible;
- avoid unauthorised sharing of personal information;
- comply with applicable data protection obligations.
Morden Driving School Ltd may implement operational standards, monitoring systems and data-access limitations designed to support professional standards and data security.
7. AI Systems & Automated Technologies
We may use current or future automated technologies including:
- AI chat systems;
- AI-assisted customer support;
- AI voice systems;
- automated enquiry handling;
- CRM automation;
- marketing automation;
- scheduling systems;
- analytics systems;
- fraud-detection systems;
- communication optimisation tools.
These technologies may assist operational efficiency, customer service, communication management, quality assurance, safeguarding or business administration.
We aim to use such technologies responsibly and proportionately.
We do not intentionally use fully automated decision-making systems to make legally significant decisions about individuals without appropriate human involvement where required by law.
8. Marketing Communications
We may send:
- emails;
- SMS messages;
- promotional updates;
- service information;
- marketing communications;
- reminders;
- educational content.
You may opt out of non-essential marketing communications at any time.
Marketing activities may involve:
- Google Ads;
- Meta/Facebook advertising;
- retargeting technologies;
- analytics systems;
- audience measurement tools.
9. Cookies & Tracking Technologies
Our website may use cookies and similar technologies for:
- website functionality;
- analytics;
- advertising measurement;
- performance monitoring;
- fraud prevention;
- marketing optimisation;
- user experience improvements.
Cookies may include:
- essential cookies;
- analytics cookies;
- advertising cookies;
- functionality cookies;
- third-party tracking technologies.
Third-party services may include:
- Google Analytics;
- Meta/Facebook Pixel;
- embedded media;
- booking systems;
- live chat systems.
Users may manage cookie preferences through browser settings or cookie-management tools where available.
10. Dashcams, Audio Recording & Safety Monitoring
Vehicles used for driving tuition may use dashcams or recording systems for purposes including:
- safety;
- safeguarding;
- incident investigation;
- complaint investigation;
- fraud prevention;
- insurance matters;
- legal defence;
- quality assurance.
Where legally appropriate and operationally necessary, systems may include video and audio recording capabilities.
Recordings may be reviewed where reasonably necessary for legitimate operational, safety or legal purposes.
We aim to use recording systems proportionately and responsibly.
11. Under-18 Learners
Some learners may be under the age of 18.
Parents or guardians may communicate with us regarding bookings, payments, safeguarding or operational matters.
We aim to handle information relating to younger learners responsibly and appropriately.
12. Data Sharing
We may share information where reasonably necessary with:
- allocated instructors;
- payment providers;
- booking platforms;
- CRM providers;
- cloud-storage providers;
- IT and cybersecurity providers;
- legal advisers;
- insurers;
- accountants;
- marketing providers;
- analytics providers;
- regulatory authorities;
- law enforcement;
- safeguarding authorities where appropriate.
We do not sell personal data.
13. International Processing
Some technology providers, cloud services or software providers may process information internationally.
Where appropriate, we aim to use providers implementing recognised security and data-protection measures.
International transfers may occur using recognised safeguards where required.
14. Data Security
We aim to implement reasonable technical and organisational measures to help protect information.
Such measures may include:
- restricted access;
- password protection;
- encrypted systems;
- cloud-security tools;
- access controls;
- monitoring systems;
- cybersecurity measures.
However, no online system, cloud platform, communication method or technology environment can be guaranteed completely secure.
Users acknowledge that internet-based systems involve inherent risks beyond our direct control.
15. Cybersecurity & Technology Limitations
While we aim to maintain appropriate security standards, we cannot guarantee:
- uninterrupted service availability;
- complete immunity from cyberattacks;
- prevention of all unauthorised access;
- prevention of all technical failures;
- complete security of third-party systems.
Technology providers, communication systems, cloud services and third-party platforms may experience outages, vulnerabilities or failures outside our control.
16. Data Retention
We retain information only for as long as reasonably necessary for:
- operational purposes;
- legal obligations;
- safeguarding;
- complaint handling;
- legal defence;
- insurance requirements;
- fraud prevention;
- business administration.
Retention periods may vary depending on the nature of the information and operational requirements.
17. Your Rights
Subject to applicable law, you may have rights including:
- access to personal data;
- correction of inaccurate data;
- deletion requests;
- restriction requests;
- objection to certain processing;
- data portability requests;
- withdrawal of consent where applicable.
Requests may require identity verification.
Some rights may be limited where exemptions or lawful grounds apply.
18. Complaints & Safeguarding
Information may be processed where reasonably necessary to:
- investigate complaints;
- protect pupils;
- protect instructors;
- maintain safeguarding standards;
- support insurance matters;
- defend legal claims;
- cooperate with authorities.
We reserve the right to retain relevant information where reasonably necessary for legitimate operational or legal purposes.
19. Third-Party Websites & Platforms
Our website or communications may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices, content or security of external platforms.
Users should review third-party privacy policies independently.
20. Business Changes & Future Technologies
As our business evolves, we may introduce:
- new technologies;
- AI systems;
- automation systems;
- booking platforms;
- mobile applications;
- customer portals;
- operational systems;
- analytics technologies.
This Privacy Policy is intended to support reasonable future operational developments.
Business restructuring, mergers, acquisitions or operational transfers may involve lawful transfer of relevant business information where permitted.
21. Policy Updates
We may update this Privacy Policy periodically to reflect:
- legal changes;
- operational changes;
- technology changes;
- business developments;
- regulatory guidance.
Updated versions may be published on our website.
22. Contact Information
For privacy-related enquiries, please contact:
Morden Driving School Ltd
Email: info@mordendrivingschool.co.uk
Website: https://www.mordendrivingschool.co.uk
23. ICO Information
Morden Driving School Ltd is registered with the UK Information Commissioner’s Office (ICO) as a data controller where required under applicable UK data protection laws.
We aim to process personal information responsibly and in accordance with applicable data protection legislation and relevant ICO guidance.
